I love this video.
Watching Neil Williams, product manager in the UK Government Digital Service, talk in a really personal way at the Dare Conference about the change they’ve been through in creating GOV.UK is nothing short of inspirational.
I love the way he talks about the very human response to change. How his first thoughts about the prospect of website consolidation — from 300+ sites down to a single domain — were ‘no’ and ‘what about me?’ His honesty when taking us through his journey from being threatened by the change, to being part of it, is completely authentic.
What stays with me from his talk are his thoughts on change:
- Change is scary and inconvenient.
- Help others change. Sketch out the change to help make the unknown known.
- Trust your instincts. Be a digital person in your organisation — help them understand what users want to do.
I’ve been working around all-of-government web for over a decade now. There have been times when I’ve been really excited about what we can do in government. The potential we have for making the hard government stuff easier for people is extraordinary.
There have also been looooong periods where I’ve been disillusioned by how we do things. Like the way we focus on websites when they’re projects, and then forget about them once they’re launched. How we have our egos tied up in websites and brands and we lose sight of the people who have to navigate through the layers.
We need a digital government revolution here in NZ. I see the beta.govt.nz project as an agent of change — it offers me hope that we can do things better. Maybe we can offer up services that people can easily find and use, *and* deliver better value for money.
So, watch this video, be brave and become a “digital insurgent” in your agency. This is how change happens.