Archives: May 2015

Web clinics: Google Analytics tips and tricks

I’m running 4 web analytics clinics during June. How is a clinic different to a normal training course? Well, you set the topics you want to learn about. There’s no set course of lessons. This is an opportunity to get some help and advice, learn some new techniques, take a peek at how other sites set up their reports, and you’ll meet some people from other agencies who have the same challenges and issues that you do. It’s 100% hands-on. Continue reading Web clinics: Google Analytics tips and tricks

Analytics training helps define user needs

The Department of Internal Affairs (DIA) has just completed a round of training to help government digital teams use data to improve agency websites. Lana Gibson (Govt NZ Analytics Specialist) discusses what worked, what didn’t and how people will use the knowledge. Continue reading Analytics training helps define user needs

GWC lunchtime session: Updates on Web Standards Self-Assessments, CWP and the Common Web Services Panel

GWC lunchtime session: Join us at the National Library for updates on Web Standards Self-Assessments, Common Web Platform and the Common Web Services Panel. Continue reading GWC lunchtime session: Updates on Web Standards Self-Assessments, CWP and the Common Web Services Panel

Result 10: Digital by default — making the Blueprint accessible

Digital by default: it’s part of the Blueprint’s vision for how we deliver services to customers. It’s also become a bit of a mantra for how we do things — or really, how we want to do things — in the Digital Transformation team. So how are we going with that? When first we published the Blueprint (PDF, 5.8MB) in May … Continue reading Result 10: Digital by default — making the Blueprint accessible

Assisted Digital Tradeshow: helping people use, shift and stay digital

The Assisted Digital team hosted a Tradeshow on 24 February. This was an opportunity to share ideas across the private and public sectors on helping customers to use, shift to and stay in digital channels. We had a great turn out with over 100 people on the day. This is what we learned. Continue reading Assisted Digital Tradeshow: helping people use, shift and stay digital

Result 10: Creating customer segments

In 2012, Result 10 created a set of eight personas that you can see in the back of the Blueprint. These were created after a series of in-depth interviews with users of government services are represent the types of customers we have in government.

The problem we faced when socialising these personas was that people often confused them with segments, deducting that eight personas meant each persona represented 12.5% of the population, which was not the case.

The segments instead give public servants and designers a better idea of who will be using their services and who to design for. Continue reading Result 10: Creating customer segments