Web clinics: Google Analytics tips and tricks

I'm running 4 web analytics clinics during June. How is a clinic different to a normal training course? Well, you set the topics you want to learn about. There's no set course of lessons. The focus of these clinics is to walk people through their own agency's web analytics to understand how to find and use good data.

This is an opportunity to get some help and advice, learn some new techniques, take a peek at how other sites set up their reports, and you'll meet some people from other agencies who have the same challenges and issues that you do. It's 100% hands-on.

Why a web analytics clinic?

When I talk to people around government about web analytics, this is what I hear:

"I don't have enough time or skills to do this quickly."

"There's so much data, but I'm not sure how to interpret it. Is this number good or bad?"

"My content owners and site managers want ad-hoc reports all the time, and I'm not quite sure how to set them up."

Yes! Sign me up!

First in, first served. Sessions are strictly limited to 10 people each.

The Digital Engagement team at the Department of Internal Affairs (DIA) is hosting these clinic sessions.

Each clinic is strictly limited to 10 people because we have small physical space, and a group this size will give you more time to learn, play and share your ideas. If you're an employee of a public sector agency (permanent, fixed-term or secondment) and you're "the analytics person" for one or more websites then sign up for one of the sessions. Vendors? Sorry, this isn't for you.

Since we want to reach the widest possible number of agenices and teams, please limit enrollment to 1 or 2 people from each for this round of clinics. If more people in your department would benefit from clinic-style sessions, let’s talk about that on the day.

If sessions fill up, there will be a waiting list in case of cancellations.

The discussion and topics covered in each session will probably be slightly different. If you're interested in attending more than 1 session let me know. If there's room left in a session, I'll get in touch the day before the clinic and offer you a spot.

If we get overwhelmed with interest, I will explore the option to run more sessions, but I can’t commit to a time frame for that at this stage.

You need to bring

You’ll need to bring/have:

  • a laptop or tablet device that’s wi-fi capable – you’re welcome to bring a personal device if you don’t have something issued by your department – you won’t be connecting to any DIA systems, you just need internet access
  • access to the Google Analytics account for whichever site(s) you look after
  • some basic* Google Analytics skills (*if you're a complete newbie that's OK too; it's a good reason for me to run some more clinics and training sessions over the coming months)
  • a couple of questions, an example report you want to improve, or some data you want to get some help interpreting.

After the session

At the end of the session you should walk away with:

  • some more GA skills,
  • a shiny new report or 2, and
  • some contacts you can call upon the next time you're scratching your head and wondering if you're doing the "right thing".

When?

The sessions for June are:

  1. Thursday 4 June, 3pm-5pm
  2. Thursday 11 June, 3pm-5pm
  3. Friday 19 June, 2pm-4pm
  4. Thursday 25 June, 3pm-5pm

Where?

All sessions will be held at the National Library on Molesworth Street, Wellington.

RSVP

RSVP to online@dia.govt.nz

On the day, come to the main reception area on the Ground Floor at the National Library and you’ll be met and shown to the room.

First in, first served. Sessions are strictly limited to 10 people each. Don't wait to sign up, sessions are filling up fast.

4 comments

  1. Comment #1. Dale Carter:

    Is there any possibility of running something similar in Christchurch? I am part of a Web Team for a government organisation but based in Christchurch so these sort of workshops would be useful for me too. There are four of us in our team who I believe would attend and I imagine there might well be others based in Christchurch who would also be interested.

    Regards

  2. Comment #2. Nathan Wall

    Hi Dale, it’s certainly a possibility.

    Not sure when this might happen though. We’re seeing really strong demand from agencies and the Wellington sessions are almost completely full. I’ll contact you via the email address you provided, we might be able to run a remote session in the near future using video conferencing.

    In the meantime, if you or your team have specific questions they’d like some help with, get in touch with me via online@dia.govt.nz

  3. Comment #3. Nicole Taylor:

    Nathan, similarly we’d be interested in knowing whether there would be capacity for running something from Hamilton. We have a collaborative group of people who work for web teams across the Waikato region’s district and regional councils – so a number of them may be keen in attending, and Hamilton is more central and convenient (since they’d all have to come here to fly down to Welly anyway!)

    Nicole Taylor on behalf of Waikato Regional Council web team

  4. Comment #4. Nathan Wall

    Hi Nicole

    Sounds like a great group of people, and when it comes to analytics – collaboration is what it’s all about. One of the options a few people have suggested is we could do some webinars, some screencasts and write up some more detailed guides and case studies. If we did that, would your team think that was useful?

    Same offer applies as what I mentioned to Dale, in the meantime, if you or your team have specific questions they’d like some help with, get in touch with me via online@dia.govt.nz

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