Web analytics reports typically focus on ‘pageviews’ or ‘number of visits’. These measures are useful — but don’t dig deep enough. And they don’t reveal what users are doing on government websites. Read about DIA’s work to develop web analytics capability in the public sector. Continue reading Web analytics reporting: more than just ‘pageviews’
Archives: June 2015
Well done to the Govt.nz team as finalists in the 2015 United Nations Public Service Awards, nominated in the ‘Promoting Whole-of-Government Approaches in the Information Age’ category. Continue reading Govt.nz: United Nations Public Service Awards finalists
The 2015 Webstock conference has published all speaker session videos on www.webstock.org.nz Continue reading Webstock talks: deja vu all over again.
Result 10: In our customer research we discovered that the more interactions people had with government, the more pain points they were likely to have experienced. That is a call for all of us in government to find new ways to make it better. Continue reading Result 10: Measuring pain points in customer research