At DIA, we’re seeing a consistent demand across government for increased web analytics capability. We’re also finding that analytics capability varies, sites are often not tracking the “right” data, and reports are usually manually processed, if they’re processed at all.
So over the last few months, the Digital Engagement Team has been exploring ways to make reporting easier, simpler to understand, faster to create and more consistent across government. We’ve recently completed a proof-of-concept for “Common Web Analytics Reporting” which looked at how we could automate basic reports.
Most agencies are using the free Google Analytics tool. While that has some limitations, we did experiments to show that it’s possible to get more actionable data about how well your site is performing. Once you've got this information, you can use it to help prioritise ongoing, evidence-based improvements.
At this lunchtime session, Nathan Wall will share:
- an update on what we learned in the proof-of-concept
- a sneak preview of our experiments
- a few questions to ponder.
So bring your questions, challenges and curiosity about web analytics along to this presentation.
Tuesday 28 July
11:30 am – 12:00 Tea, Coffee and Networking
12:00 – 1:00 pm Presentation
Lower Ground meeting rooms
70 Molesworth Street