Archives: September 2015

Google Analytics screencast — Tip #6: Segments

Today I’m going to teach you a few tricks and tips about using segments with your data. Segments are one of the most powerful things that Google Analytics allows you to do. You can really dig into the details of your data and really get deep insights into what’s going on. You can apply up to four different segments to your reports at any one time. Continue reading Google Analytics screencast — Tip #6: Segments

Google Analytics screencast — Tip #4: jQuery Event Tracking

In this screencast I’m going to walk you through the javascript we use to do some of our event tracking. This is definitely one for the geeks out there. Just a heads up, if coding isn’t your thing, you might need to show this to a developer. Continue reading Google Analytics screencast — Tip #4: jQuery Event Tracking

Google Analytics screencast — Tip #3: An Overview of Event Tracking

This screencast gives you an overview of Google Analytics Event Tracking. If you’re just relying on page views and visitor numbers as the main things you’re reporting on in your website reports, you’re missing out on a whole lot of data. You don’t get event tracking with Google out of the box automatically, you need to add it to your site. Continue reading Google Analytics screencast — Tip #3: An Overview of Event Tracking

Open sourcing our complaints code

When people make a complaint about privacy to us, the information is often sensitive and personal. For that reason, our web developers have developed a module for us that encrypts the complaint information when it is lodged online. We are making that solution available as an open source resource. Continue reading Open sourcing our complaints code

Google Analytics screencast series — Tip #1: Using the Solution Gallery

Over the past couple of months I’ve been working with a range of agencies getting a better understanding of their needs and challenges around creating and interpreting web analytics reports. One of the common themes that emerged was the capacity and capability of agencies varied significantly. Today, I’m going to show you how to import some custom reports, dashboards, and segments that I’ve shared in the Google Solutions Gallery. Continue reading Google Analytics screencast series — Tip #1: Using the Solution Gallery