Archives: October 2015

GWC lunchtime session: Got accessibility questions?

Come along to this lunchtime GWC session to discover some easy tests to check a website’s accessibility, how some challenging accessibility issues have been resolved and examples of embedding accessibility as process. Continue reading GWC lunchtime session: Got accessibility questions?

Check out Archives New Zealand’ s Records Toolkit site

The new Records Toolkit is Archives New Zealand’s initiative aimed at getting the information and resources Archives New Zealand produces to the people who need it. Continue reading Check out Archives New Zealand’ s Records Toolkit site

Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics (GA) has become a de facto standard for web stats. But there are some risks you’ll need to think about and manage. Google Tag Manager (GTM) solves these problems, but there are some things you should be aware of. Continue reading Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics screencast — An Experiment: Measuring Content Effectiveness

So this screencast is going to be a little bit different. I’m actually going to spend a little bit of time taking you through a bit of an experiment that we’ve been running over the last couple of months around how we might be able to define better ways of measuring content effectiveness. Now user flows are interesting, but they’re to present results to others. Navigation summary requires a lot of manual data collation. You actually have to spend a lot of time going backwards and forwards getting the numbers. Continue reading Google Analytics screencast — An Experiment: Measuring Content Effectiveness

Google Analytics screencast — Tip #7: Going With the Flow

In this screencast we’re going to talk a little bit about user flows and what you can learn about user behaviour on your website. Now I hear from a lot of people that when they first look at the user flow screens they’re a little bit confused and overwhelmed about the information that they’re looking at. Continue reading Google Analytics screencast — Tip #7: Going With the Flow