Guest author: Giles Boutel

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Digital Information Tools Manager at Ministry of Business, Innovation and Employment

Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics (GA) has become a de facto standard for web stats. But there are some risks you’ll need to think about and manage. Google Tag Manager (GTM) solves these problems, but there are some things you should be aware of. Continue reading Google Tag Manager: Why it’s the new hotness and how not to get burned