Guest author: Lana Gibson

Photo of Lana GibsonI work in the Govt.nz team as an SEO and analytics specialist. I take all the the user insight I can get my hands on to improve government services online for New Zealanders, show the rest of government how to do the same.

Analytics in government — where we’re at

In GIS we sent out a survey to see where agencies are with their web analytics capability. We wanted to find out what agencies need to improve their services with user data, and what support could look like. We asked about: analytics capability and how it’s used to improve government websites blockers to using analytics, and solution and support ideas demand for … Continue reading Analytics in government — where we’re at

Govt.nz: Making marriage easier

The Govt.nz team has recently worked on making it easier to find information about getting married. Our new content has been live for just over a month now so we’ve looked at how well it’s been performing. Continue reading Govt.nz: Making marriage easier

Call Centre insight for births, deaths and marriages discovery phase

The Govt.nz team share some important insights picked up while working with DIA’s Contact Centre to improve customers’ online experience. Continue reading Call Centre insight for births, deaths and marriages discovery phase

Analytics training helps define user needs

The Department of Internal Affairs (DIA) has just completed a round of training to help government digital teams use data to improve agency websites. Lana Gibson (Govt NZ Analytics Specialist) discusses what worked, what didn’t and how people will use the knowledge. Continue reading Analytics training helps define user needs