Author: Nathan Wall

Photo of Nathan Wall

Nathan was an information architect on the Digital Engagement team in Government Information Services at the Department of Internal Affairs.
Nathan has more than 17 years experience designing and implementing websites, information portals and transactional services for government agencies in both Australia and New Zealand.

In 2004 Nathan was part of the project to replace the Inland Revenue website, in 2010 it was passports.govt.nz and in 2011 he led an adhoc team supporting the government’s social media response to the 2011 Christchurch earthquake.

Nathan was the product owner for Govt.nz overseeing the final delivery of the site as it ended its beta phase and replaced newzealand.govt.nz in 2014.

2015 saw Nathan resume his role with the Digital Engagement Team at DIA and focussing on web analytics and strengthening connections with government digital teams around the world such as Canada, the UK and Australia.

In September 2015, Nathan left New Zealand for Australia to serve in the Australian Government’s Digital Transformation Office.

Google Analytics screencast — An Experiment: Measuring Content Effectiveness

So this screencast is going to be a little bit different. I’m actually going to spend a little bit of time taking you through a bit of an experiment that we’ve been running over the last couple of months around how we might be able to define better ways of measuring content effectiveness. Now user flows are interesting, but they’re to present results to others. Navigation summary requires a lot of manual data collation. You actually have to spend a lot of time going backwards and forwards getting the numbers. Continue reading Google Analytics screencast — An Experiment: Measuring Content Effectiveness

Google Analytics screencast — Tip #7: Going With the Flow

In this screencast we’re going to talk a little bit about user flows and what you can learn about user behaviour on your website. Now I hear from a lot of people that when they first look at the user flow screens they’re a little bit confused and overwhelmed about the information that they’re looking at. Continue reading Google Analytics screencast — Tip #7: Going With the Flow

Google Analytics screencast — Tip #6: Segments

Today I’m going to teach you a few tricks and tips about using segments with your data. Segments are one of the most powerful things that Google Analytics allows you to do. You can really dig into the details of your data and really get deep insights into what’s going on. You can apply up to four different segments to your reports at any one time. Continue reading Google Analytics screencast — Tip #6: Segments

Google Analytics screencast — Tip #4: jQuery Event Tracking

In this screencast I’m going to walk you through the javascript we use to do some of our event tracking. This is definitely one for the geeks out there. Just a heads up, if coding isn’t your thing, you might need to show this to a developer. Continue reading Google Analytics screencast — Tip #4: jQuery Event Tracking

Google Analytics screencast — Tip #3: An Overview of Event Tracking

This screencast gives you an overview of Google Analytics Event Tracking. If you’re just relying on page views and visitor numbers as the main things you’re reporting on in your website reports, you’re missing out on a whole lot of data. You don’t get event tracking with Google out of the box automatically, you need to add it to your site. Continue reading Google Analytics screencast — Tip #3: An Overview of Event Tracking

Google Analytics screencast series — Tip #1: Using the Solution Gallery

Over the past couple of months I’ve been working with a range of agencies getting a better understanding of their needs and challenges around creating and interpreting web analytics reports. One of the common themes that emerged was the capacity and capability of agencies varied significantly. Today, I’m going to show you how to import some custom reports, dashboards, and segments that I’ve shared in the Google Solutions Gallery. Continue reading Google Analytics screencast series — Tip #1: Using the Solution Gallery

Web analytics clinics — learning more about what you needed to learn

Interested in applying web analytics to get a better understanding of how users interact with your website is growing? In June this year, I ran a series of web analytics clinics to get a better understanding of what the challenges are for government agencies. I wanted to know to sorts of information they wanted to collect, and I wanted to learn more about the barriers they faced People from a wide range of agencies attended – 19 agencies in total. Continue reading Web analytics clinics — learning more about what you needed to learn

Web clinics: Google Analytics tips and tricks

I’m running 4 web analytics clinics during June. How is a clinic different to a normal training course? Well, you set the topics you want to learn about. There’s no set course of lessons. This is an opportunity to get some help and advice, learn some new techniques, take a peek at how other sites set up their reports, and you’ll meet some people from other agencies who have the same challenges and issues that you do. It’s 100% hands-on. Continue reading Web clinics: Google Analytics tips and tricks