Author: Sarah Young

Photo of Sarah Young

Sarah’s worked in the world of web since 2007, always striving to improve the end-user experience. While at the Department of Internal Affairs in the Digital Engagement team, she worked to prove that there is a need and a want for common web analytics reporting across all of government.

Join us for the online engagement seminar and guidance launch

Join us at the online engagement seminar on 3 September 2015 and learn about how the Ministry of Education used social media to engage directly with their stakeholders. We’ll also be launching the Online Engagement Guidance. Continue reading Join us for the online engagement seminar and guidance launch

Web analytics dashboards: making reporting simple and easy

We have found a way to help agencies manage their routine web analytics reporting. We can do this in a automated in a way that will provide content owners with easy to understand information about what’s happening on their sites. They can use that information to make informed decisions and prioritise improvements. Continue reading Web analytics dashboards: making reporting simple and easy

Web analytics reporting: more than just ‘pageviews’

Web analytics reports typically focus on ‘pageviews’ or ‘number of visits’. These measures are useful — but don’t dig deep enough. And they don’t reveal what users are doing on government websites. Read about DIA’s work to develop web analytics capability in the public sector. Continue reading Web analytics reporting: more than just ‘pageviews’