Category: Analytics

Govt.nz takes on Citizenship and Authentications

The Govt.nz team kicked off our latest pilot at the end of October looking at NZ citizenship and how to get documents authenticated. This is what we’ve done so far. Continue reading Govt.nz takes on Citizenship and Authentications

Govt.nz: Making marriage easier

The Govt.nz team has recently worked on making it easier to find information about getting married. Our new content has been live for just over a month now so we’ve looked at how well it’s been performing. Continue reading Govt.nz: Making marriage easier

FYI: Report on how companies are reaching out to users

Take a look at this interesting report on using technology to build better relationships with users. It has a slight buy-our-product bias, but the insights are still very valuable. One of the lessons is a definition of what the report calls “digital Darwinism”, which is the evolution of consumer behaviour when society and technology evolve faster than the ability to … Continue reading FYI: Report on how companies are reaching out to users

The digital lifecycle

The online lifecycle presents a draft lifecycle to help agency web staff assist business units and project teams factor in the requirements of operating on the government domain to development projects, in addition to delivering the required functions and features. Continue reading The digital lifecycle

Call Centre insight for births, deaths and marriages discovery phase

The Govt.nz team share some important insights picked up while working with DIA’s Contact Centre to improve customers’ online experience. Continue reading Call Centre insight for births, deaths and marriages discovery phase

Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics (GA) has become a de facto standard for web stats. But there are some risks you’ll need to think about and manage. Google Tag Manager (GTM) solves these problems, but there are some things you should be aware of. Continue reading Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics screencast — An Experiment: Measuring Content Effectiveness

So this screencast is going to be a little bit different. I’m actually going to spend a little bit of time taking you through a bit of an experiment that we’ve been running over the last couple of months around how we might be able to define better ways of measuring content effectiveness. Now user flows are interesting, but they’re to present results to others. Navigation summary requires a lot of manual data collation. You actually have to spend a lot of time going backwards and forwards getting the numbers. Continue reading Google Analytics screencast — An Experiment: Measuring Content Effectiveness

Google Analytics screencast — Tip #7: Going With the Flow

In this screencast we’re going to talk a little bit about user flows and what you can learn about user behaviour on your website. Now I hear from a lot of people that when they first look at the user flow screens they’re a little bit confused and overwhelmed about the information that they’re looking at. Continue reading Google Analytics screencast — Tip #7: Going With the Flow

Google Analytics screencast — Tip #6: Segments

Today I’m going to teach you a few tricks and tips about using segments with your data. Segments are one of the most powerful things that Google Analytics allows you to do. You can really dig into the details of your data and really get deep insights into what’s going on. You can apply up to four different segments to your reports at any one time. Continue reading Google Analytics screencast — Tip #6: Segments