Category: Analytics

Emerging Tech: Measurement

Good measurement helps us understand the impacts of our actions and interventions. As part of a regular Emerging Technology series the Service Integration team at DIA brought together presenters from inside and outside of government to share how they were using measurement to inform decision-making. Continue reading Emerging Tech: Measurement

LabPlus: how service integration supports end users

There’s a lot of interest from a range of organisations and individuals in our work, so I’d like to share a bit about the Service Integration (LabPlus) approach and how we work. This post covers some of the key challenges facing government in creating sustainable, relevant and responsive services, including the ability of governments everywhere to scale to the increasing complexity of the communities we serve. Continue reading LabPlus: how service integration supports end users

Making published content more user-friendly with Google Analytics: Part 2

Sometimes you have to make content decisions based on assumptions. This could be because there’s no opportunity to do user testing or maybe you can’t push back on what your client wants. While this isn’t ideal, you can at least use Google Analytics to monitor the published content to see how it’s performing — you can then make improvements if user pain points are identified later down the track. Continue reading Making published content more user-friendly with Google Analytics: Part 2

Improving content and user experience with Google Analytics search pages: Part 1

This is the first blog post in a 2-part series on improving content and the user experience with help from Google Analytics. This post focusses on in-page search and the second post will look at improving content once it’s published. Continue reading Improving content and user experience with Google Analytics search pages: Part 1

The second CWP meetup on analytics for the public sector

The second Common Web Platform (CWP) meetup was held at the Ministry of Social Development’s Aurora Centre in Wellington to talk about how to improve government website content using Google Analytics.
Continue reading The second CWP meetup on analytics for the public sector

Lab+: MSD and their digital transformation journey

The Department of Internal Affairs (DIA) Service Innovation Team spoke to the business and technology teams at the Ministry of Social Development (MSD) about their digital transformation journey. We discovered a relevant and important story that would benefit other agencies. Read the full case study below (or in PDF (175KB). It includes key lessons learned, areas of interest, and importantly, … Continue reading Lab+: MSD and their digital transformation journey

Analytics in government — where we’re at

In GIS we sent out a survey to see where agencies are with their web analytics capability. We wanted to find out what agencies need to improve their services with user data, and what support could look like. We asked about: analytics capability and how it’s used to improve government websites blockers to using analytics, and solution and support ideas demand for … Continue reading Analytics in government — where we’re at

Govt.nz takes on Citizenship and Authentications

The Govt.nz team kicked off our latest pilot at the end of October looking at NZ citizenship and how to get documents authenticated. This is what we’ve done so far. Continue reading Govt.nz takes on Citizenship and Authentications

Govt.nz: Making marriage easier

The Govt.nz team has recently worked on making it easier to find information about getting married. Our new content has been live for just over a month now so we’ve looked at how well it’s been performing. Continue reading Govt.nz: Making marriage easier