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In a recent GovDelivery survey of more than 1,100 government communicators at the local, state, and federal levels in the US and UK, 45% cited driving audience engagement with content would be their biggest challenge in 2016 and 40% said driving customer satisfaction with online services would pose a problem.

This GovDelivery blog post, titled "Trials and Testing: The Best Ways to Zero in on a Satisfying Citizen Experience" covers ways to test which types of communication are effective and which are hurting your organization.

Note: Access to the survey report involves providing your name and some other info (email address, organization, job title).

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