Tag: google analytics

Emerging Tech: Measurement

Good measurement helps us understand the impacts of our actions and interventions. As part of a regular Emerging Technology series the Service Integration team at DIA brought together presenters from inside and outside of government to share how they were using measurement to inform decision-making. Continue reading Emerging Tech: Measurement

Making published content more user-friendly with Google Analytics: Part 2

Sometimes you have to make content decisions based on assumptions. This could be because there’s no opportunity to do user testing or maybe you can’t push back on what your client wants. While this isn’t ideal, you can at least use Google Analytics to monitor the published content to see how it’s performing — you can then make improvements if user pain points are identified later down the track. Continue reading Making published content more user-friendly with Google Analytics: Part 2

Improving content and user experience with Google Analytics search pages: Part 1

This is the first blog post in a 2-part series on improving content and the user experience with help from Google Analytics. This post focusses on in-page search and the second post will look at improving content once it’s published. Continue reading Improving content and user experience with Google Analytics search pages: Part 1

The second CWP meetup on analytics for the public sector

The second Common Web Platform (CWP) meetup was held at the Ministry of Social Development’s Aurora Centre in Wellington to talk about how to improve government website content using Google Analytics.
Continue reading The second CWP meetup on analytics for the public sector

Analytics in government — where we’re at

In GIS we sent out a survey to see where agencies are with their web analytics capability. We wanted to find out what agencies need to improve their services with user data, and what support could look like. We asked about: analytics capability and how it’s used to improve government websites blockers to using analytics, and solution and support ideas demand for … Continue reading Analytics in government — where we’re at

Govt.nz: Making marriage easier

The Govt.nz team has recently worked on making it easier to find information about getting married. Our new content has been live for just over a month now so we’ve looked at how well it’s been performing. Continue reading Govt.nz: Making marriage easier

Call Centre insight for births, deaths and marriages discovery phase

The Govt.nz team share some important insights picked up while working with DIA’s Contact Centre to improve customers’ online experience. Continue reading Call Centre insight for births, deaths and marriages discovery phase

Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics (GA) has become a de facto standard for web stats. But there are some risks you’ll need to think about and manage. Google Tag Manager (GTM) solves these problems, but there are some things you should be aware of. Continue reading Google Tag Manager: Why it’s the new hotness and how not to get burned

Google Analytics screencast — An Experiment: Measuring Content Effectiveness

So this screencast is going to be a little bit different. I’m actually going to spend a little bit of time taking you through a bit of an experiment that we’ve been running over the last couple of months around how we might be able to define better ways of measuring content effectiveness. Now user flows are interesting, but they’re to present results to others. Navigation summary requires a lot of manual data collation. You actually have to spend a lot of time going backwards and forwards getting the numbers. Continue reading Google Analytics screencast — An Experiment: Measuring Content Effectiveness

Google Analytics screencast — Tip #7: Going With the Flow

In this screencast we’re going to talk a little bit about user flows and what you can learn about user behaviour on your website. Now I hear from a lot of people that when they first look at the user flow screens they’re a little bit confused and overwhelmed about the information that they’re looking at. Continue reading Google Analytics screencast — Tip #7: Going With the Flow