Tag: google analytics

Google Analytics screencast — Tip #6: Segments

Today I’m going to teach you a few tricks and tips about using segments with your data. Segments are one of the most powerful things that Google Analytics allows you to do. You can really dig into the details of your data and really get deep insights into what’s going on. You can apply up to four different segments to your reports at any one time. Continue reading Google Analytics screencast — Tip #6: Segments

Google Analytics screencast — Tip #4: jQuery Event Tracking

In this screencast I’m going to walk you through the javascript we use to do some of our event tracking. This is definitely one for the geeks out there. Just a heads up, if coding isn’t your thing, you might need to show this to a developer. Continue reading Google Analytics screencast — Tip #4: jQuery Event Tracking

Google Analytics screencast — Tip #3: An Overview of Event Tracking

This screencast gives you an overview of Google Analytics Event Tracking. If you’re just relying on page views and visitor numbers as the main things you’re reporting on in your website reports, you’re missing out on a whole lot of data. You don’t get event tracking with Google out of the box automatically, you need to add it to your site. Continue reading Google Analytics screencast — Tip #3: An Overview of Event Tracking

Google Analytics screencast series — Tip #1: Using the Solution Gallery

Over the past couple of months I’ve been working with a range of agencies getting a better understanding of their needs and challenges around creating and interpreting web analytics reports. One of the common themes that emerged was the capacity and capability of agencies varied significantly. Today, I’m going to show you how to import some custom reports, dashboards, and segments that I’ve shared in the Google Solutions Gallery. Continue reading Google Analytics screencast series — Tip #1: Using the Solution Gallery

Web analytics clinics — learning more about what you needed to learn

Interested in applying web analytics to get a better understanding of how users interact with your website is growing? In June this year, I ran a series of web analytics clinics to get a better understanding of what the challenges are for government agencies. I wanted to know to sorts of information they wanted to collect, and I wanted to learn more about the barriers they faced People from a wide range of agencies attended – 19 agencies in total. Continue reading Web analytics clinics — learning more about what you needed to learn

Web analytics dashboards: making reporting simple and easy

We have found a way to help agencies manage their routine web analytics reporting. We can do this in a automated in a way that will provide content owners with easy to understand information about what’s happening on their sites. They can use that information to make informed decisions and prioritise improvements. Continue reading Web analytics dashboards: making reporting simple and easy

Web analytics reporting: more than just ‘pageviews’

Web analytics reports typically focus on ‘pageviews’ or ‘number of visits’. These measures are useful — but don’t dig deep enough. And they don’t reveal what users are doing on government websites. Read about DIA’s work to develop web analytics capability in the public sector. Continue reading Web analytics reporting: more than just ‘pageviews’