Tag: research

Govt.nz takes on Citizenship and Authentications

The Govt.nz team kicked off our latest pilot at the end of October looking at NZ citizenship and how to get documents authenticated. This is what we’ve done so far. Continue reading Govt.nz takes on Citizenship and Authentications

FYI: Brasil is unlocking the value of government information and data

Read about Brasil’s nifty DataViva tool that allows users to visualize more than 500 gigabytes of Brasilian government figures 1 billion different ways. Continue reading FYI: Brasil is unlocking the value of government information and data

Our customer research

In 2013 we kicked off a research project with two main streams that ran parallel to each other. The first was a qualitative study to better understand four life events: beginning tertiary study, becoming a parent, retiring or immigrating to New Zealand. The second was a quantitative study of 1,500 New Zealand residents asking questions such as how many services respondents used per year, their experience of pain points and behavioural and attitudinal questions for a segmentation. Continue reading Our customer research

Do you need an app for that?

Thinking about building an app for your agency? This blog post gives you some ideas on how to decide what your users need, what questions to answer and how other countries are tackling this issue. Continue reading Do you need an app for that?

First impressions: tackling the homepage bounce rate

What next for Govt.nz after A/B homepage testing? Well, we’ve been working with Massey University’s Open Lab to get fresh thinking on our design and structure. They’ve come up with some great ideas to help address our bounce rate issues. Continue reading First impressions: tackling the homepage bounce rate

A/B/C/D/Evolving the Govt.nz homepage design

When Govt.nz launched in July this year we’d already completed several rounds of user research. The design of the site and the layout of the homepage had changed a lot since we launched the first beta version the previous year. After several months, we started to see some interesting patterns in our website analytics. From this data it looks like there’s a group of users we’re not helping. We decided to run some A/B tests. Continue reading A/B/C/D/Evolving the Govt.nz homepage design