Tag: user behaviour

Analytics in government — where we’re at

In GIS we sent out a survey to see where agencies are with their web analytics capability. We wanted to find out what agencies need to improve their services with user data, and what support could look like. We asked about: analytics capability and how it’s used to improve government websites blockers to using analytics, and solution and support ideas demand for … Continue reading Analytics in government — where we’re at

Analytics training helps define user needs

The Department of Internal Affairs (DIA) has just completed a round of training to help government digital teams use data to improve agency websites. Lana Gibson (Govt NZ Analytics Specialist) discusses what worked, what didn’t and how people will use the knowledge. Continue reading Analytics training helps define user needs

A/B/C/D/Evolving the Govt.nz homepage design

When Govt.nz launched in July this year we’d already completed several rounds of user research. The design of the site and the layout of the homepage had changed a lot since we launched the first beta version the previous year. After several months, we started to see some interesting patterns in our website analytics. From this data it looks like there’s a group of users we’re not helping. We decided to run some A/B tests. Continue reading A/B/C/D/Evolving the Govt.nz homepage design

Google Analytics – sharing our site’s stats with the world

Sharing our Google Analytics stats via a dashboard helps others learn and gives New Zealanders an open view of our progress. Continue reading Google Analytics – sharing our site’s stats with the world

People aren’t here to enjoy themselves

A quote from the user testing we did on the beta.govt.nz site at the end of last year: “People aren’t here to enjoy themselves; they’re here to find information” User research on beta.govt.nz Since we’re a beta site, we’re continuing to talk to users to help prioritise our development effort. We’ve already published a few things we learned and the … Continue reading People aren’t here to enjoy themselves

What we copied from the UK, and what we didn’t

When we launched the beta.govt.nz website in August 2013, people noticed its striking similarity to a certain website from the United Kingdom, GOV.UK. That was no accident. The UK website is an open source project that seeks to radically redefine government online delivery and share those innovations with the world. We took them at their word. But what exactly did … Continue reading What we copied from the UK, and what we didn’t

Channelling Sherlock Holmes

What have Sherlock Holmes and the Beta newzealand.govt.nz site got in common? Not pipe smoking and houndstooth, but evidence based decision making. We’ve been sourcing data about what users want from government so we can make sure we are targeting the most in-demand services and fixing the broken bits for Beta launch. Continue reading Channelling Sherlock Holmes

Free Code: Event Tracking for Google Analytics

Do you use Google Analytics (GA) for tracking visitors to your website? Yes? Then read on. If you don’t currently use GA on your website then this post isn’t going to be relevant for you. But I would then ask, you are using something to track your site’s users aren’t you? Note: Throughout this post I just talk about GA, … Continue reading Free Code: Event Tracking for Google Analytics