Consider a soft launch

Demonstrating the principles of engagement:

Before launching your online engagement publicly it can also be useful to invite trusted stakeholders to participate ahead of the general public. This is an excellent way to demonstrate that you value their opinion. Your stakeholders will feel honoured by the opportunity to see information first and provide you with feedback. If you are publishing comments this will also help populate and stimulate discussion making the site more engaging for the stakeholders who follow.

If you don't feel comfortable inviting stakeholders to participate in your soft launch, consider inviting some peers. The NZ Online Community of Practice is a good place to find others practising engagement who might be willing to help.

Don’t forget to add your engagement project to the Govt.nz consultation listing.

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