Social media

About the social media guidance

In November 2011, the ICT Strategy Group approved the "Social media in government" guidance. The aim is to encourage best practice social media use by government agencies, provide useful templates and tools for planning, and give an overview of the strengths, weaknesses, benefits and risks of this very important and rapidly growing toolset.

The intent of the guidance is to encourage best practice social media use by government agencies, provide useful templates and tools for planning, and give an overview of the strengths, weaknesses, benefits and risks of this very important and rapidly growing toolset.

The "Social media in government" guidance is made up of three main documents:

  • High-level guidance — Guidance for managers who are trying to decide if their organisation should use social media. Covers basic principles, code of conduct issues, and benefits and risks.
  • Hands-on toolbox - Guidance to help practitioners who are setting up social media profiles and using the tools on a daily basis.
  • How to handle a mishap — A guide to help government agencies when responding to a social media mishap. Covers activities to prevent problems, as well as what to do during and after an event.

The High-level guidance and the Hands-on toolbox have been given positive reviews by Gartner Research vice president and analyst Andrea Di Maio, who called them "the best government social media guidelines so far."

Accessibility and social media

Just as NZ Government agencies need to deliver websites that meet the Web Accessibility Standard, they need to consider the accessibility of the social media that they use to deliver their content.

See Accessibility and social media for guidance on how to use social media in a way that supports the needs of people with disabilities.

Case studies

Since the above guidance was released, a variety of organisations have looked at government use of social media in New Zealand:

  • Case studies and reports — A collection of work from across New Zealand government, looking at effective use of social media.

If you have further case studies to share with colleagues across government, please get in touch with the Digital Engagement Team at DIA (online@dia.govt.nz).

Related links