Ministry of Health: Breastfeeding NZ

A case study from the Ministry of Health describing their successful use of Facebook to support breastfeeding mothers in order to help increase rates of breastfeeding.

The "Social media in government: Ministry of Health case study" provides guidance on:

  • Tactics — the use of experts who were also adept users of social media to seed information and respond to questions and issues
  • Resources and benefits — how much the Ministry spent on the campaign and their performance metrics
  • Lessons learnt — valuable tips from a successful campaign plus their "where to next"

Download "Ministry of Health case study":

To request an accessible or alternative version of the Ministry of Health case study, please contact us.

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