Ministry of Health: Breastfeeding NZ
A case study from the Ministry of Health describing their successful use of Facebook to support breastfeeding mothers in order to help increase rates of breastfeeding.
The "Social media in government: Ministry of Health case study" provides guidance on:
- Tactics — the use of experts who were also adept users of social media to seed information and respond to questions and issues
- Resources and benefits — how much the Ministry spent on the campaign and their performance metrics
- Lessons learnt — valuable tips from a successful campaign plus their "where to next"
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To request an accessible or alternative version of the Ministry of Health case study, please contact us.
- Ministry of Health: With a Little Help from my Friends — A case study from the Office of the Auditor-General.
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