Social media: High-level guidance

"Social media in government: High-level guidance" has been written to help organisations when they are trying to decide if they should use social media in a communications, community engagement, or a policy consultation context. It is intended to be useful to managers and leadership teams, but also provides basic principles, code of conduct issues, and templates that are important for practitioners of social media.

As with any communications channel, social media projects require proper planning, benefit and risk assessment, resourcing and commitment.

The "High-level guidance" document takes you through the issues that need to be considered before your organisation begins using social media. It offers information to help with benefit and risk assessment and, finally, a business case template designed to stimulate thinking around some of the key areas that need to be considered when planning to use social media.

Download "High-level guidance":

To request an accessible or alternative version of the High-level guidance, please contact us.